IMPORTANCE OF MOBILE ADVERT

Why Mobile?

The mobile industry has shown continual growth around the globe ‐ by the end of 2012 it is expected that approximately two thirds of the human race will own a handset. In the same year, the total number of mobile subscribers worldwide is expected to reach 4.81 billion. In Nigeria today, total mobile subscribers is approximated at about 70‐80 million, thus accounting to over half of the country’s population.

Why Mobile Campaign?

Mobile, if used correctly, has the potential to become one of the most powerful tools in your marketing arsenal. With the attention levels of today’s consumer having far passed saturation, mobile marketing offers office holders, marketers an alternative to traditional mass media that has mass reach with personal appeal.

a. Growing consumer control

There are so many channels available to consumers now that television and radio programs capable of attracting a mass‐market audience are few and far between. To make matters worse, with the advent of technologies such as Smart Mobile Messaging Platform, hard disc PVR’s (Personal Video Recorders), consumers are given the option to simply skip past the marketing messages presented to them by means of paid advertisements, rendering the marketers message completely useless.

b. Increased media fragmentation

Consumers are being bombarded with an increasing number of mass media marketing advert, and becoming much more selective about the ones they pay any attention to. The need for a targeted and highly personalized marketing channel is becoming essential to marketers who wish to break through the clutter and reach their target recipient in a way that counts.

c. The personal nature of mobile

Consumers all over the developed world have come to rely on their mobile phone as the essential communications tool. They personalize it; they take it with them wherever they go; many of them can’t imagine living without it.

d. Global coverage and a Lasting Lifespan

Mobile systems have craved his way into all forms of our lives; it is safe to say it is everywhere and an advert via Mobile is sure reach the audience and it is more personal because it speaks to the individual. However, unlike TV or Radio broadcast which has to be played several times (high cost), Mobile advert is one‐time, saved on the consumers’ phone and replayed at will by the person.

e. Low Cost of Mobile Advert

It is come to cost and statistics has shown that amongst all the available means of Advertisement today, Mobile advert remains the most sophisticated, best personalized, most efficient and cost‐effective solution to get your message out to the people.

ENTREPRENEURSHIP ENCOURAGEMENT STRATEGIES.

Successful small business development requires overcoming many hurdles. The specific hurdles that are most critical to overcome vary from community to community. Nonprofits that successfully encourage entrepreneurship often adopt an institutional strategy that focuses on overcoming one or more particular barriers. While there are many specific institutional strategies, they may be grouped into the following six approaches:

   Technical assistance

   Access to markets

   Links to social networks

   Cluster or sector development

   Capital investment

   Social ventures

For each of these strategies, the core practices described earlier can be thought of as the “engine inside” that helps to power the strategies. No matter which strategy the institution is employing, its ability to help entrepreneurs to succeed will depend critically on how well it implements the core practices described earlier: maintaining a focus on markets and customers, developing their work-forces, and forging innovative partnerships. This section will describe one of the six strategies, and provide several case studies illustrating it.

   Technical assistance and training

Organizations that offer technical assistance and training programs to small businesses aim to enhance the management skills of current and would-be entrepreneurs and/or their employees. The goals and delivery mechanisms for the technical assistance and training programs vary with the business skills targeted. For technical assistance, the staff of a small business development organization or consultants they hire will typically provide direct advice and hands-on support to business owners. Conversely, rather than offering a one-on-one experience, small business development organizations usually provide training programs to a group of students or through virtual, self-directed courses. Yet, technical assistance and training programs share a similar objective: to help business owners and/or their employees acquire various skills that may include those needed:

• In specific types of businesses (e.g. Manufacturing or Retailing)

• By specific classes of entrepreneurs (e.g. Minorities or Youth)

• At various levels in organizations (e.g. Executive or Entry level)

• To perform specific functions (e.g., marketing or accounting)

Example:    HOUSE OF ARCH

HOUSE OF ARCH is a foundation that started late 2009 here in Nigeria, it is a foundation set up to develop Africa entertainment and fashion as well as being a charitable organization. Strengthening the competitiveness of the sector with a three-part strategy;

Workforce development to improve workers’ skills, knowledge, and abilities workplace development to improve companies’ processes and productivity;

and demonstration and simulation to provide new production, management, and communication technologies in the entertainment and fashion industry.

It was housed on KAMPAINE KONSULT, which hosted training activities and demonstrations at its state-of-the-art. For over 8 Months, House of Arch has not cease to receive invitations and awards after the trainings from corporate organizations, religious bodies and governmental bodies.

With the advent of Applied Competitive Technologies, which provides similar supportive services to stakeholders in these sectors, it has enhance the productivity of this organization and others through the trainings received.

Kampaine Konsult provides these trainings in business skills as part of their core curricula and through internship and community outreach programs. Microenterprise development programs typically include technical assistance and training in business skills among their services.

to be continued in the next edition

Small Business Development Strategies.

Three core practices are key to successful small business development.

Small business development programs have been found most likely to succeed in improving business growth and profitability when they follow certain core practices.

• Maintain a focus on markets and customers. Successful small business developers analyze their prospective market(s) and develop products or services that offer a clear competitive advantage. Developers embody their vision in business plans that articulate, among other things, the size and growth rate of the market, the purchasing practices of the customers, why customers will choose the new business over others, what financial resources are required to start and maintain the business, and where those resources will come from.

In general, nonprofits that have succeeded in supporting small businesses choose interventions designed to improve the business environment for all small businesses in a community. They also target specific businesses in important sectors with a few well-designed services, preferably those in high demand and with significant benefits for the community.

• Develop the workforce. Successful small business development inevitably requires some measure of workforce training and/or human resources services. Nonprofits seeking to grow small business include these activities among their investments.

• Forge innovative partnerships. Business start-ups require a host of services beyond what the staff of most small business development organizations can provide on their own. Similarly, successful business development programs rarely provide all their services themselves; they work with partners—especially those in the private sector—to achieve their goals.

kampainekonsultng.net

Small Business Development Strategies.

Many young people all over the world have skills, ideas, expertise and/or experience they could use for self employment or increase their income and assets. Entire young people across borders often have valuable assets that could attract businesses. For example, creativity can be an asset that attracts graphics designers or enables youths to open their own outfits. Moreover, many individuals across the borders have skills, ideas, creativity and experience, or some other asset that they could use to increase their income and assets if employed in a business. Official data sources seldom shed much light on the requirements for an enterprise’s survival, mainly because a “small business” can be a one-person operation generating minuscule revenues. But they do reveal why small business development is of growing interest.


In 2005, Census data showed that 80 percent of inner city jobs were held with small businesses. Many were minority-owned. Successfully managing a growing business requires a special set of skills that can be uncommon among the residents of a particular community. The businesses created in these communities may have a hard time reaching mainstream markets but will definitely get there and the best time to start is NOW.


Motivation to pursue a small business start-up may increase as viable alternatives decline. In one of the best-known examples, Kentucky Highlands Development Corp. turned to small business development because it was in a rural, depressed area with no significant employers. There was no way to connect to mainstream employment. If Kentucky Highlands wanted to help residents get jobs, it had to help create them. Even though business development faces many hurdles, there is a growing body of experience about what works—and what doesn’t—in supporting the creation and growth of small business. There are three core practices that are key to successful small business development.




to be discussed in the next edition of small business development strategies.